| Educational guide Faculty of Business and Economics |
english |
| Bachelor's Degree in Business Administration and Management (2009) |
 Subjects |
| e-MARKETING |
| Sources of information |
| IDENTIFYING DATA | 2023_24 |
| Subject | e-MARKETING | Code | 16214211 | |||||
| Study programme |
|
Cycle | 1st | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 6 | Optional | Third | 2Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Basic |
RodrÃguez, I., MARKETING DIGITAL Y COMERCIO ELECTRONICO, Pirámide / ESIC, 2020
Strauss, J. y Frost, R, E-marketing , Prentice Hall, 2008 |
| Complementary | |
