| Educational guide Faculty of Business and Economics |
english |
| Business Management (2016) |
 Subjects |
| MARKETING STRATEGIES |
| Planning |
| IDENTIFYING DATA | 2023_24 |
| Subject | MARKETING STRATEGIES | Code | 16665103 | |||||
| Study programme |
|
Cycle | 2nd | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 4.5 | Compulsory | First | 1Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Methodologies :: Tests | ||||||||||
| Competences | (*) Class hours |
Hours outside the classroom |
(**) Total hours | |||||||
| Introductory activities |
|
2 | 4 | 6 | ||||||
| Lecture |
|
32 | 36.5 | 68.5 | ||||||
| Presentations / oral communications |
|
5 | 5 | 10 | ||||||
| Personal attention |
|
2 | 4 | 6 | ||||||
| Assignments |
|
2 | 18 | 20 | ||||||
| Multiple-choice objective tests |
|
2 | 0 | 2 | ||||||
| (*) On e-learning, hours of virtual attendance of the teacher. (**) The information in the planning table is for guidance only and does not take into account the heterogeneity of the students. | ||||||||||
