| Educational guide Faculty or Arts |
| Politi., Institu. and Corporat. Comm. in environ. of crisis and risk (2010) |
 Subjects |
| IMPACT AND EVALUATION OF INNOVATION PROCESSES ON THE WEB |
 
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| IDENTIFYING DATA | 2011_12 | |||||||||||||||||
| Subject (*) | IMPACT AND EVALUATION OF INNOVATION PROCESSES ON THE WEB | Code | 12725101 | |||||||||||||||
| Study programme |
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Cycle | 2nd | |||||||||||||||
| Descriptors | Credits | Type | Year | Period | Exam timetables and dates | |||||||||||||
| 3 | Compulsory | First | Only annual |
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| Modality and teaching language | See working groups | |||||||||||||||||
| Prerequisites | ||||||||||||||||||
| Department | Estudis de Comunicació |
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| Coordinator |
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david.domingo@urv.cat |
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| Lecturers |
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| Web | ||||||||||||||||||
| General description and relevant information | This course explores the opportunities and challenges that the Internet poses to internal and external communication in organizations. It frames current trends in online communication (blogging, social networking) within the context of the history of the Internet and the dynamics of innovation in organizations. The course offers theoretical insights and practical strategies to deal with developing an online communication plan, analyzing the implications of decisions and managing the new communication flows developed. The course is taught in English. | |||||||||||||||||
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| (*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation. | ||||||||||||||||||
