| Educational guide Faculty of Business and Economics |
english |
| Bachelor's Degree in Business Administration and Management (2009) |
 Subjects |
| INDUSTRIAL MARKETING AND SERVICES |
| Learning outcomes |
| IDENTIFYING DATA | 2023_24 |
| Subject | INDUSTRIAL MARKETING AND SERVICES | Code | 16214212 | |||||
| Study programme |
|
Cycle | 1st | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 6 | Optional | Third | 2Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Type A | Code | Learning outcomes |
| A5 |
Understand the functions and tasks that the Director of Marketing has to carry out in industrial or service sector companies. Learn and use the analytical criteria needed for taking marketing decisions in industrial or service sector companies. Solve problems regarding the marketing strategies of industrial or service sector companies. | |
| Type B | Code | Learning outcomes |
| B3 |
Be aware of the limitations and weak points of their work processes and methods. Analyze the risks and benefits of innovation. | |
| Type C | Code | Learning outcomes |
| C3 |
Critically evaluate information and its sources, and add it to their own knowledge base and system of values. | |
| C4 |
Produce oral texts that are appropriate to the communicative situation. |
