| Educational guide Faculty of Business and Economics |
english |
| Bachelor's Degree in Business Administration and Management (2009) |
 Subjects |
| INDUSTRIAL MARKETING AND SERVICES |
| Sources of information |
| IDENTIFYING DATA | 2023_24 |
| Subject | INDUSTRIAL MARKETING AND SERVICES | Code | 16214212 | |||||
| Study programme |
|
Cycle | 1st | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 6 | Optional | Third | 2Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Basic |
F. Robert Dwyer, John F. Tanner , Marketing industrial: conexión entre la estrategia, las relaciones y el aprendizaje, McGraw-Hill, 2007
Valerie Zeithaml, Mary Jo Bitner , Marketing de Servicios, McGraw-Hill, 2010
Prado, R. y Pascual, L., Marketing industrial y de servicios, ESIC, 2018
Fotiadis, T., Lindgreen, A., Siomkos, G., Öberg, C. & Folinas, D., Industrial Marketing, Sage, 2023
Mesonero, M. & Alcaide, J.C., Marketing Industrial, ESIC, 2012 |
| Complementary | |
