| Educational guide Faculty of Business and Economics |
english |
| Bachelor's Degree in Business Administration and Management (2009) |
 Subjects |
| STRATEGIC MARKETING MANAGEMENT |
 
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| IDENTIFYING DATA | 2023_24 | |||||||||||||||||
| Subject (*) | STRATEGIC MARKETING MANAGEMENT | Code | 16214115 | |||||||||||||||
| Study programme |
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Cycle | 1st | |||||||||||||||
| Descriptors | Credits | Type | Year | Period | Exam timetables and dates | |||||||||||||
| 6 | Compulsory | Second | 2Q |
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| Modality and teaching language | See working groups | |||||||||||||||||
| Prerequisites | ||||||||||||||||||
| Department | Business Management |
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| Coordinator |
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noemi.rabassa@urv.cat gustavo.cuadrado@urv.cat irene.suau@urv.cat joseignacio.sanchez@urv.cat |
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| Lecturers |
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| Web | ||||||||||||||||||
| General description and relevant information |
DESCRIPCIÓ GENERAL DE L'ASSIGNATURA The content of the Strategic Marketing Management subject aims to provide tools and knowledge to those responsible for marketing and promoting the products and services of a company or entity. To learn to deepen knowledge of the supply of products and services that exist on the market to meet the needs of the different consumer segments; to decide what price strategy to set; which media to use for visibility; and what form of distribution and sales is used to reach the end consumer with the aim of acting in a sustained and sustainable manner. |
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| (*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation. | ||||||||||||||||||
