| Educational guide Faculty of Business and Economics |
english |
| Bachelor's Degree in Business Administration and Management (2009) |
 Subjects |
| CONSUMER BEHAVIOUR |
| Methodologies |
| IDENTIFYING DATA | 2023_24 |
| Subject | CONSUMER BEHAVIOUR | Code | 16214214 | |||||
| Study programme |
|
Cycle | 1st | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 6 | Optional | Third | 2Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Description | |
| Introductory activities | The subject will be presented |
| Lecture | Explanation of the theoretical concepts of the subject. Guidelines will also be given for carrying out continuous assessment work. |
| Presentations / oral communications | Oral presentation of the work (previous written presentation). |
| Personal attention | Use of student attention hours to resolve specific issues and doubts |
