| Educational guide Faculty of Business and Economics |
english |
| Bachelor's Degree in Business Administration and Management (2009) |
 Subjects |
| CONSUMER BEHAVIOUR |
| Assessment |
| IDENTIFYING DATA | 2023_24 |
| Subject | CONSUMER BEHAVIOUR | Code | 16214214 | |||||
| Study programme |
|
Cycle | 1st | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 6 | Optional | Third | 2Q |
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| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Methodologies | Competences | Description | Weight | ||||
| Presentations / oral communications |
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Completion and presentation of two group assignments, each of which has a weight of 25% on the final grade of the subject. | 50% | ||||
| Multiple-choice objective tests |
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Final exam | 50% | ||||
| Others |
| Other comments and second exam session | |||
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First call (convocatoria) In order to apply the formula of 50% continuous assessment work (2 group works) + 50% final multiple choice objective test exam, you must get a minimum of 4 out of 10 in the final multiple choice objective test exam. Second call (convocatoria) In the second call, the final grade will be the highest grade resulting from the following two calculations:
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