| Educational guide Faculty of Business and Economics |
english |
| Bachelor's Degree in Business Administration and Management (2009) |
 Subjects |
| CONSUMER BEHAVIOUR |
| Sources of information |
| IDENTIFYING DATA | 2023_24 |
| Subject | CONSUMER BEHAVIOUR | Code | 16214214 | |||||
| Study programme |
|
Cycle | 1st | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 6 | Optional | Third | 2Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Basic |
Solomon, Michael, Comportamiento del Consumidor, Pearson Educación, 2013
Solomon Michael, Comportamiento del Consumidor, Pearson Educación, 2017 |
| Complementary |
Schiffman, L.G. , Comportamiento del Consumidor, Pearson Educación, 2005
Blackwell, R.D.; Miniard, P.W. and Engel, J.F, Comportamiento del Consumidor, Thomson, 2002 |
