This is an introductory course on the basic concepts, theories and techniques of advertising and public relations. That is why the course is structured in two parts, one for each discipline and semester. It is an annual subject, theoretical and practical, which offers a global view of communication knowledge from the advertising and public relations aspects.
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.
Subjects
